IPAF Webinar: Electrification - Why Old Habits Die Hard

Added 20 Jan 2022
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We all know we should be contributing to a greener world. Pressure to do so is growing exponentially in our macro environment - from legislators, regulators and a turning up of the volume in a changing political arena. This shapes our micro-environment and, ultimately, our decision making when it comes to investment choices. Most of us are mindful of adhering to our company’s environmental policy and taking corporate responsibility to support a cleaner planet and a more sustainable future. One step in the right direction is sure to choose electric machines over diesel-fuelled models; it figures. So why aren’t more companies selecting the power of the battery? At an individual level, we may listen to our consciences, but do we actually only hear the voice of the bottom line of today’s budget sheet?

This webinar investigates the obstacles that prevent progress – from issues with infrastructure, resistance-culture, perceived cost, and awareness of machine capability and, importantly, how we might approach overcoming these blockers and find where the opportunity lies. Guest speakers from different industry perspectives will take the pulse of the ‘fleet electrification culture’, looking at data from different countries and examining how barriers can be overcome. And how will embracing electrification pave the way for other technologies such as hydrogen-powered machines?


  • Jacco de Kluijver, VP Sales & Marketing EMEAR, Terex Aerial Work Platforms
  • Rémi Heidelberger, Group Product Marketing Manager, Haulotte Group
  • Philippe Witte, Group Fleet Manager, Riwal

Webinar sponsored by:

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